Krikorian Marketing Group...
Krikorian Marketing Group is a full service marketing & consulting agency. Known for providing creative and effective marketing & public relations campaigns and community outreach initiatives.
Krikorian Marketing Group (KMG) specializes in penetrating the emerging markets that primarily represent the Armenian, Arabic, Persian and Russian communities.
KMG recognizes the importance of ethnic diversity and the various sub-cultures within such groups. Our strengths are that we can effectively interact with the various grassroots organizations. We are politically sensitive.
The greatest challenge is in reaching this emerging multi-cultural population through their media - print, radio, television - in the language that they understand.
Language and culture can be a barrier. Ethnic media has over the past decade been exploding at a rapid pace. An example is the over 12 Armenian language publications and the numerous television programs that serve this audience in California and in Los Angeles County. The same can be said for the Iranian, Arabic and Russian Communities.
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